Pepsi's Weblog

victoria76 — Thu, 01 Nov 2007 15:10:57 +0000

A funny Pepsi’s ad which ironic on Coca Cola’s taste.

victoria76 — Thu, 01 Nov 2007 15:05:26 +0000

victoria76 — Thu, 01 Nov 2007 14:59:40 +0000

victoria76 — Thu, 01 Nov 2007 14:57:56 +0000

Pepsi promote its drinks with famous sporty people like David beckham and Jackie Chan.

To my mind, i find that these videos adverts are more original than Coca Cola’s adverts.

So i think the advantage of Pepsi is the way to promote its products with many and funny adverts with famous people.

victoria76 — Mon, 08 Oct 2007 17:12:39 +0000

Moreover, Pepsi has a good communication’s strategy because the brand often use famous people to promote the soft drink.

That’s why, Pepsi’s products have a good reputation thanks to this sort of advertisement; in fact, a lot of brands use famous people because this strategy work a lot in general, especially with teenagers.

victoria76 — Mon, 08 Oct 2007 16:32:37 +0000

Since the beginning, Pepsi has knowed difficulties to compete with the world famous company Coca Cola.

But in the 1980′, Pepsi cola decided to organize a blind tasting ( it was the « Pepsi challenge marketing campaign ») between Pepsi and Coca Cola, and then the company noticed that people’s majority prefer the pepsi’s taste.

It was beneficial for the brand because then, Pepsi Cola showed this advantage on television in order to underline the better taste of the soft drink than Coca Cola.

This video shows the kind of advertisement in this period.

Pepsi’s marketing

victoria76 — Fri, 28 Sep 2007 13:36:18 +0000

Pepsi, the most important competitor of Coca cola,has continued to promote its products for a long time with many advertisements and new originals products.

Hello world!

victoria76 — Tue, 18 Sep 2007 06:57:21 +0000

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